LinkedIn is a great social media tool to connect professionally with your contacts. According to LinkedIn there are currently 161 million users. LinkedIn company pages are also a great way to promote your business and find future employees. However, many professionals use LinkedIn as a “set it and forget it” social media channel. That is not the case. LinkedIn could be a great asset in your online marketing plan. Here are some ways to use LinkedIn for business.
Optimize your LinkedIn Pages
Your personal profile should be completed and use keywords that are specific to your industry and position. This will allow recruiters or other professionals to find you easily for future positions or business opportunities. Your company page should also be complete and provide users a descriptive overview of what your company does and who it serves. You should also use professional photos and images in all of your pages. Your personal photo should be a head shot or a picture of you in a professional setting. Your company page should also have up to date logos. This will make your personal and company page interesting to other LinkedIn users. Be sure to include any awards or external links to your website or social channels.
Ask for Recommendations
Be sure to ask for recommendations from your colleagues on your personal page. This establishes professional credibility. You can also ask your customers to recommend your company by discussing your products or services. This also establishes credibility online. On your personal page, you can ask for endorsements for skills you have in your industry.
Join Groups
LinkedIn has hundreds of groups you can join that pertain to your industry. Join these groups and share information that is pertinent to your business. You can meet other professionals and promote your business in the process.
LinkedIn Advertising
LinkedIn ads are a way to promote your business to a target industry and audience. People that use LinkedIn are using it for a professional reason. Your ads will be less intrusive than traditional banner ads or PPC ads they will be more receptive to professional ads on LinkedIn. LinkedIn’s Sponsored Updates that appear in your timeline are not as intrusive as other online ads. LinkedIn’s ads are very user-friendly and are easy to change periodically if necessary. They also offer a great analytics tool to monitor your ads.
LinkedIn for Business
Snap Agency is a online marketing agency dedicated to helping ecommerce and local businesses get more leads and sales online. Our social media marketing team can manage and create content for your LinkedIn, Facebook, Twitter, Google Plus, Pinterest or YouTube pages. Give us a call at (763) 548-2297 or contact us online to request a free consultation.
